Why real estate listings should include video
According to Properties Online Tech Trends Report, 73% of homeowners say they’re more likely to list with a realtor offering to do a listing video. Across all industries viewers simply prefer video and it’s quickly emerging as the go to way that people are consuming content. Cisco projects that more than 80% of all internet traffic will be video by 2021.
Appeal to a Broader Market
One of the most effective ways to capture the attention of potential clients in the real estate industry is to create engaging videos. Some buyers want detailed descriptions, while others prefer photos or videos. Including all of these tools reaches a broader group of consumers to generate more new leads.
Visually Entice Buyers
The power of imagery is evident in all marketing materials people view each day. A 4k video visually entices buyers by making them want to see more, and smart buyers expect to see as much of the property as possible before scheduling a showing. Videos provide an excellent opportunity to elaborate on all the finer features of the property.
Take Clients from Dreams to Reality
Use the power of a video presentation to take clients from the dream of homeownership to a reality.