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Importance of Commercial Advertising
Commercial advertising lets your target audience know that you exist and that you have the products and services that can solve a problem in their lives.
Branding Your Business
Commercial advertising gives you the opportunity to tell potential customers about your attributes, which can have a positive result over time. Exposing them to the message once or twice isn't likely to make a difference, but research shows that a moderate level of repetition has the greatest effect. Moreover, once customers have a positive impression of your brand, future commercial advertisements underscore that positive impression.
State Your Difference
For some products and services, commercial advertising can be a useful way of directly comparing your product to what your competitors offer and demonstrating how yours is superior. You can do a classic style commercial or create a commercial that breaks the mold, peaks everyone's interest just because it's so different. Either way, letting potential clients know what sets you apart is a must and video is the easiest and powerful way to do so.