Importance of Event Videos
Event videos are usually bright, fast paced, colorful, and feature lots of people are smiling in front of the camera. This enables the video production company to create a really fast paced edit and present a lot of key messages. At the same time those messages can be presented in a really informal way, so that it doesn’t appear overly promotional.
There is invariably an element of entertainment at most events which you can include as part of the video. This way you are not only educating your audience, but you also entertain them with the footage that you capture.
During the event you can film interviews of your clients, vendors and other event attendees where they share their experiences. This is a great way to provide non-biased, social proof to market your next event.
You can highlight your companies’ sponsorship of a certain event through a video as well. The event video can sit on your YouTube channel, which really underlines the association between your brand and the event that you sponsored.
Branding Your Business
Through video you’re giving out the impression that your company is a really great company to work for. Potential employees and corporate partners will be shown your business in the best possible light.
Video proof of your event can help create an online image of your brand that displays it at its most genuine form. A professionally shot video creates a more professional view of the brand as opposed to a poor quality video shot off someone’s iPhone that doesn't know how to get steady and smooth shots.
You can use your video as a branding exercise. Get lots of brand names in there, and not just your own. Show the world with which great brands you are working, put them in the video and then put that event video out on YouTube.